Sunday, October 14, 2007

eBay.com : 10 Best Rules for Selling online








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eBay.com::Top
10 Selling Tips






The most effective strategies are often the simplest. You can find great
information on pricing, features, and key words that attract buyers by
browsing

Completed Listings
or subscribing to
Marketplace
Research
. Once you've done your research and compared your items to
others in the marketplace, follow these simple but sometimes overlooked tips
to attract more buyers and boost your bottom line.





 








































1. Maximize Profits with Low Priced, No Reserve Auctions:
Getting that first bid is critical, as buyers are more likely to jump in
if there are already bids on an item. Similarly, reserve prices can
cause buyers to lose interest if they assume an item is overpriced. Many
successful sellers set a low opening bid with no reserve to
jumpstart
bidding
and increase their final selling price.
2. Include Reasonable Shipping Costs: Specifying
reasonable shipping and handling costs in your listing is essential for
smart selling-and it improves your search ranking when buyers sort by
total cost. eBay's free

Shipping Calculator
provides real-time shipping costs to buyers all
over the world, so you can expand your market and increase your chances
of success.
3. Accept Online Payments: Buyers are more likely to
bid on your items if your payment methods are clearly stated and easy to
use. Get paid immediately and protect your transactions with
PayPal–3 out of 4 buyers prefer
it over any other method of payment.
4. Maximize Your Item Title: Be sure to include
key words
that buyers will search for, unique or descriptive attributes, and
always check your spelling. Your item title is critical in helping users
find your items, so use each character wisely.
5. Describe Your Item in Detail: A
good
description
is concise, well organized, and easy to read. Create
bold section headlines, bulleted lists, and be sure to include item
style/type, brand, condition, estimated value, and other attributes. You
can also insert links to videos that highlight the unique features of
your item. Think about your listing from the buyer's perspective. The
more information you provide, the more likely buyers are to place a bid.
6. Include Photos: A picture really is worth a
thousand words! Use clear, well-lit photos from a variety of angles to
accurately showcase your item. Use
Gallery to
display a thumbnail photo in search results-it's been shown to increase
sales an average 10% and final price by 12%.
7. Bring them back with great communication: The more
customer-friendly your policies, the more you will be able to convert
potential buyers into loyal customers. Clearly state your
Return Policy
directly in your listing-just knowing you have one will increase buyer
confidence. Display custom
FAQ's on
your Ask a Seller page and respond to emails quickly. Include extras or
a handwritten note in the box to really surprise and delight your
customers!
8. Get Free Boxes, Online Postage & Pick-up: The USPS
offers a variety of free shipping supplies, delivered directly to you.
After the sale, you can print postage and labels on your home printer
and schedule carrier pick-up—so you can save money, time, and a trip to
the post office!
9. Establish yourself as an Expert: Share your product
knowledge and drive traffic to your listings via eBay and Internet
search engines. Create About Me and
My World
pages to establish your presence in the eBay community and
write Reviews & Guides and
Blogs that feature your top-selling
products. It's easy, effective, and free.
10. Sell For a Cause: eBay Giving Works listings tend
to sell at higher final prices, because buyers are more willing to
purchase and often pay more for items that benefit a nonprofit. You can
enhance buyer trust and
loyalty
by aligning with a cause, gain increased exposure, and
receive a receipt for your tax-deductible donations!



 





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